Justin’s Nut Butters was founded by a man named, you guessed it, Justin, a humble, happy hippie in Boulder, Colorado, who needed a healthy, on-the-go snack to fuel his bike rides. Cut to 12 years later, Hormel had just purchased Justin’s, and it was time for the first national ad campaign. Humble Justin had always been the face of the company; now it was time for him to be the voice. Unfortunately, he’s no Don Draper.